JAGUAR IN ITS PUREST FORM
The F‑TYPE Project 7 is a collectors’ edition sports car, with a limited run of only 250 worldwide. It’s the fastest and most powerful Jaguar ever, capable of reaching 60mph in just 3.8 seconds and a top speed of 186mph. Designed by our Special Vehicle Operations (SVO) team it has one pure purpose – driving pleasure.
THE DESIGN INSPIRATION
Project 7 was inspired by our proud racing past. Its name is derived from the seven times Jaguar has won the famous Le Mans 24-hour race. Three of those historic wins came in our iconic 1950s D‑type, which recently celebrated its 60th anniversary. The brief to our designers was to conceive a modern day D‑type. F‑TYPE Project 7 is the exhilarating result.
CUTTING EDGE MEETS RETRO
In Project 7, the design DNA of the historic D‑type has been blended with that of the cutting edge F‑TYPE, itself a winner of the World Car Design award. While the most prominent retro styling cue is the distinctive ‘hump’ behind the driver’s head, the D‑type’s flowing, swooping lines inform the whole design.
THE INSIDE TRACK
"The Project 7 concept car captures the essence of Jaguar’s racing heritage in its purest forms. It's a stunning celebration of passion, team spirit and the designing process itself. It's a true Jaguar... It's a new classic!"
Cesar Pieri, Creative Specialist Design Manager, Jaguar Advanced Design
A NEW ICON
Project 7 was originally unveiled as a single-seater, open top concept car at Goodwood in 2014. Since then, as well as adding an extra seat and a roof, state-of-the-art design techniques have been used to make the car as dynamic as possible. The end result, as experienced by only 250 privileged owners, is a stunning modern motoring icon.
